Episode 3 – Should I Start This Business?

Meet Kelly Challis

Kelly won a competition to get a free mini coaching session with Ebonie, she’s a mum, she’s been working in education as a teacher for 15 years and having recently left her full time job, she now has a new business idea, but hasn’t moved forward with it yet. She wanted to speak to Ebonie about her next steps. Kelly and Ebonie have never spoken before, but in this short session they dive in and discover what has really been holding Kelly back. Listen to discover what actions she must take to learn if her business idea will fly or not.


Fav quotes from this episode:

“I recognise that I’ve put their needs before my own, and even though I want to win new business, there are certain things I shouldn’t compromise on.”

“The first hurdle here is not marketing, and it’s not branding, and its not telling the parents about it, and its not you tube videos. Its actually just these two things.”


In this episode we talk about:

  • The biggest challenges that she has identified which are holding her back from moving forward with her business idea with confidence
  • The big truth about the thing that is actually holding her back
  • How assumptions about the mindset of her target market have been affecting her
  • Her confessions about what she’s already said yes to that she shouldn’t have.
  • The surprising question that Kelly needs to ask her friends.
  • The challenging truth that I invited Kelly to address in her friendships.
  • The one step forward I think is more important than any of the rest of it.

About the author, Ebonie

Ebonie is the go-to Coach for Misfits and Mavens. She’s the positively disruptive creator of The Misfit to Maven Way, The Value Filter™ system and author of ‘Misfit to Maven: From ARGH to AHHH.’

She dedicates her days to inspiring and enabling people who have forgotten who they really are to feel less ARGH!! and more AHHH!!!

It is her mission to help you live a fully rounded, three-dimensional, successful and self-governed life where you can thrive.


  1. Kelly Challis on 01/10/2018 at 7:17 PM

    Having received a message from Ebonie that people were interested in knowing what had happened since this podcast was recorded I couldn’t wait to give an update!
    The time of this recording I was very unsure of myself, my business idea and I truly thought I would be returning to paid employment within a year. I don’t mind sharing with you that I burst into tears after the recording because I felt so down on myself and felt that if I couldn’t have faith in my business then what the heck was I doing?
    Ebonie opened my eyes to the possibility of what I could achieve and why shouldn’t I be worthy of that achievement?
    The two challenges of mindset of parents and space have been resolved by the idea of creating an online tutoring platform and using the parents to influence schools in allowing me to use their space. I am now in 4 different schools DURING the school day meaning this works better for me and my family and better still, I am creating a space/school without limits online. This is allowing me to aspire to and eventually realise my ultimate goal of providing parents with the tools to help their children at home with my professional support.
    I now have a vision of a career for many years to come without feeling I will need to get a ‘proper’ job at some point.
    The horse box classroom may still happen but I feel I have found a solution which I can develop and be proud of. Thank you again Ebonie for your honesty and empathy. Woop Woop to 2018!

    • Ebonie Allard on 01/11/2018 at 7:45 AM

      Yay!! Thank you so much for sharing this with us Kelly! I’m so excited to see your vision materials!

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