Meet Daire Paddy

Meet Daire Paddy – writer, editor, content manager and podcaster with a passion for helping people stand out online through the power of their own personality.  

Daire has kindly collated lots of helpful resources especially for our podcast audience, just visit for more information.

Fav quotes from this episode:

“People martyr themselves to do things that they think they should be doing”

“Be creative with the way you live up to your responsibilities”

“It’s like they’ve got a telephone voice… on a page!”

“Am I a dick?!”

“I’m an adult but… I could watch Buffy the Vampire Slayer and Charmed every day until the day I die”

In this episode we talk about:

  • Why it is important to look at the ‘big picture’ when it comes to content marketing, not just focus on the writing process
  • Why honesty and personality are important when it comes to writing
  • Why professionalism doesn’t always require industry jargon and LinkedIn language
  • Why spelling, grammar and punctuation are important if you want to get your point across effectively (and why a proofreader can be a valuable resource!) 


Plus, we talk about how it is possible to incorporate your voice into your content so that your personality can shine through!

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